We can’t wait for you to become part of our story
About us
Our story
The Sky Music is a global platform with a team of people behind it that work passionately to provide products and services that help create a level playing field of opportunity and productivity for creative professionals worldwide through unique solutions and cutting edge technology. We want to save people time, improve quality, increase opportunity and generally be helpful.
We started in 2011 in a shed in our founder’s back garden with a dream. Now we work with some of the biggest brands in the creative industries as well as the best up and coming talent across the world to help their projects go from dream to reality.
From passion to platform - the founder’s story
James is the founder and CEO of the company. The idea came to him unexpectedly while he was taking a bath, reflecting on his career in music and the challenges he had faced along the way.
Throughout his time in the industry, he experienced first-hand the difficulties artists often encounter: securing funding for music production, finding the right collaborators, and getting their work heard by the right audience.
After stepping away from music, James built a successful tech company in the nightclub photography space. This experience, combined with his background in music, inspired him to create a platform designed specifically for creatives.
With 27 years in the industry—starting as a house DJ and later working as a producer, songwriter, label owner, and publisher—James brings deep, practical insight into the challenges artists face.
That understanding continues to shape the company’s mission today: to empower creatives. This vision is shared across the entire team, who are committed to building tools that genuinely support artists, songwriters, and producers.
NUMBERS SPEAK LOUDER THAN WORDS.
OUR SPOTIFY PLAYLIST PROMOTION NETWORK
Be a Leader
Being a leader is not about being a boss but being part of something that is striving for better in a positive way that motivates yourself and the people around you. Be the change you want to see in the world!
- Better their environment
- Know themselves and their team
- Maintain a positive attitude
- Build the next generation of leaders
Collaboration is Key
There isn’t a single track in the charts that was written by just one solo songwriter or producer because working on your own doesn’t create a perfect product. Collaboration leads to success so make sure to bring this into your working structure instead of going it alone.
- Give and expect trust
- Listen to understand
- Seek to answer the big questions
- Build relationships; breakdown walls
Overcome Barriers
We don’t stop or work around barriers but overcome them. For every problem there is always a solution and just as we’re providing solutions to streamline workflow and expand opportunities in the music industry, we want to practice what we preach.
- Understand what problem means
- Don’t always need to be right
- Don’t create problems for others
- Look for opportunity in problems
HOW DO WE PROMOTE YOUR MUSIC ?
We use our own software to analyze your music and identify artists with a similar sound. This allows us to reach listeners who are already engaged with similar artists, helping your track connect with a relevant audience more effectively.
In some cases, playlist-based promotion may also be used, but this is not the primary method and is applied selectively.
PRICING
Campaign pricing is dynamic and based on the level of audience targeting and curator reach you choose.
Once you set your desired budget, our system generates a real-time preview showing the potential audience reach and matching strength for your campaign.
You can adjust your budget until you reach the level of exposure and targeting that best fits your goals, with the system updating the estimated reach accordingly.
CHOOSE YOUR PLAYLIST CAMPAIGN
Campaign duration is estimated and may vary depending on performance. The campaign will end once the set goal has been achieved.
